ASU Law Professor Talks Bad Bunny, Linguistic Diversity and the NFL's Global Dreams

Civil rights lawyer David Lopez has some illuminating thoughts on why Bad Bunny is a perfect choice by the NFL to be its Super Bowl halftime entertainer. Hint: think globally.

The National Football League's decision to feature Bad Bunny as its 2026 Super Bowl halftime performer has generated backlash from some quarters - mostly because he unapologetically performs using his native Spanish language.

Arizona State University law professor David Lopez shares his thoughts on why choosing Bad Bunny makes crystal clear sense -- once you realize the Puerto Rican superstar has the worldwide appeal the NFL is after for its product.

"Obviously there's been a lot of heat generated over the Bad Bunny selection but I think the most important thing to remember is that this was a business decision by the NFL. And frankly it was a pretty shrewd one," says Lopez.

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